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- Handmade in Italy
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- Innovative fragrances
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- Eco friendly and sustainable
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- Cruelty free – vegan – not animal tested
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- Everyday genderless luxury
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Stories, inspirations, news and events collected in a section edited by Oniusa.
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The Power of Scent Marketing in Retail: How Fragrance Shapes the Customer Experience
1. What Is Scent Marketing? Scent marketing is a branch of sensory marketing that leverages the power of smell to positively influence the customer experience. It’s based on a simple yet powerful principle: our brain links scents to emotions and memories faster and more deeply than any other sensory stimulus. This immediate connection makes it [...]
Home Fragrance: an Invisible Language That Tells Your Story
Every home has a scent. It’s invisible, yet unmistakable—a silent signature that welcomes, comforts, and defines. Often, we don’t notice it until we return after time away, and suddenly, it’s there: familiar, intimate, ours. Home fragrance is not just a pleasant detail. It’s a personal form of storytelling that shapes how we experience space and [...]